When you’re under pressure to make sales, it can be difficult to see where improvements could be made. But a simple tweak here or there could be all that’s needed to make a difference.

You’re about to sign off on a new contract that will be worth hundreds of thousands of pounds...

Hands up if you tend to develop products and services based on what you think people want rather than what you know they do?

If your hand is up, you need to read on….  When was the last time that you actually asked your customers what they want? Be honest with yourself here. Do you...